Advertising is everywhere. It pervades the media, the internet, and our public spaces.
But despite its ubiquity, strikingly few question its effects on our consumption, our freedom of choice, or our cultural values. In October 2011, PIRC (with the support of WWF-UK) published a report examining these questions, called Think Of Me As Evil? Opening the ethical debates in advertising. Download the report here, and read the responses it has provoked below.
There’s a petition at Change.org you might want to sign:
Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic body image of the bronzed model, in order to sell their product. Perhaps not everyone’s priority is having a ‘beach body’ (by the way, what is that?), and making somebody feel guilty for not prioritising it by questioning their personal choices is a step too far. A body’s function is far more intricate and important than looking ‘beach ready’, so in fact it is Protein World who have confused their priorities, if anyone. The question I would like to pose to whoever gave this advert the go-ahead would be: what is ‘Beach Body Ready’? And who would not be?
Source: Remove ‘Are You Beach Body Ready’ Advertisements · Change.org
Guest post by Jon Alexander, co-author of Think Of Me As Evil?
As one of the authors of the report you cited in your recent piece on advertising, I want to respond to your comments, and to invite you to engage with me in a public dialogue to try to identify a new and constructive role for advertising in society. Read more
Yesterday saw the launch of the campaign Leave Our Kids Alone, with a letter in The Telegraph, and articles in the Daily Mail and The Guardian. This campaign grapples with what must surely be one of the most important common causes around which third sector organisations, irrespective of the issues upon which they work, should be galvanised: the problem of advertising aimed at our children. Read more
THIS EVENT HAS NOW PASSED
As part of Bristol Big Green Week, PIRC are co-organising a workshop on The Ethics of Advertising.
Date & time: 4.00pm – 5.30pm, 13th June 2012
Venue: Arnolfini, Light Studio – Bristol
Advertising is everywhere, yet few questions are asked about its effects on our consumption, our freedom of choice, or our cultural values. This workshop will examine the deep ethical dilemmas advertising raises – and explore some ways in which we can start tackling them, both locally and nationally. With Jon Alexander, former adman turned industry whistleblower and co-author of Think of Me as Evil?; Agnes Nairn, co-author of Consumer Kids; and Guy Shrubsole, Director of PIRC.
Buy tickets here.
Saatchi & Saatchi S – a division of S&S focused on ‘making sustainability irresistible’ – has responded to some of the points we raise in Think Of Me As Evil?.
Our friends over at WasteWatch have produced a new report examining the impacts of advertising and marketing on children – from dietary effects to implications for children’s values.
This piece by Guy Shrubsole originally appeared on the Guardian’s Sustainable Business Blog.
“Every day… some businesses are dumping a waste that is toxic on our children. Products and marketing that can warp their minds and their bodies and harm their future.” Not the words of some zealous activist, but those of David Cameron, just before the last election. They’re worth recalling today as Unicef launch their Children’s Rights and Business Principles.
Principle 6 states that businesses should “use marketing and advertising that respect and support children’s rights”. That this ethic even needs spelling out speaks to the huge impact the commercial world increasingly has on children around the globe. Marketing to children is an increasingly lucrative industry – in the US, companies are estimated to spend $17bn a year targeting kids – and the means used to ensnare them in the consumerist net are increasingly pervasive.
From online ‘advertgames’ that blur the boundaries between commercials and entertainment, to recruiting children as peer-to-peer marketers, companies’ efforts at selling to kids are growing more insidious. The UN Principles recognise this concerning trend in stating that marketers must “consider factors such as… children’s greater susceptibility to manipulation” when conducting their business. And with good reason: as marketing academic and children’s campaigner Dr Agnes Nairn puts it, much marketing “operates darkly, beyond the light of consciousness”.
The IPA’s 44 Club are hosting a debate tonight entitled ‘Is advertising out of control?’, sparked by the questions raised in our report Think Of Me As Evil?.
Does advertising fuel consumerism or is consumerism just evolution? Join us on 20th February for a lively debate surrounding the social and cultural impacts of advertising on society.
Advertising is a form of communication that is used for the greater good of society, right!? Public service advertising has certainly proven to be an effective way to increase stroke awareness, promote energy saving and fight domestic violence for example, and yet the advertising industry is forever under threat as ad campaigns continue to push the boundaries between what’s acceptable and what’s not.
The ad industry should be held more accountable for its actions states the ‘Think of me as Evil?’report recently published by WWF-UK/Public Interest Research Centre. The report is aimed at opening up the key ethical debates in advertising. It suggests that the deeper impacts of advertising, particularly on social and cultural values, have not been called out and debated. But in the face of social, financial and environmental crises, the industry cannot bury its head in the sand on these issues any longer and must take on its responsibilities. As Avner Offer, Professor of Economic History at Oxford University put it, “despite its alarmist title, this is a careful evaluation of the costs and benefits of advertising. It makes a good case, on economic, social, and cultural grounds, for respite from the all-pervasive advocacy of consumerism.”
On 20th February at the IPA, Jon Alexander, co-author of the report; Rory Sutherland, Vice Chairman, Ogilvy & Mather UK; Guy Champniss, ex advisor to CEO of Havas and to World Business Council on Sustainable Development, and author of Brand Valued; and Jamie Whyte, Head of Research and Publishing at Oliver Wyman and ex philosophy lecturer at Cambridge University will battle it out on stage at a 44 Club event to answer the queston: Do the ill-effects of advertising outweigh the benefits? The panel will also touch on subjects such as, does advertising merely redistribute consumption? Is it simply a mirror of cultural values and one that enhances choice?
The event will start at 6.00pm with a drinks reception. The debate will begin at 6.30pm, followed by Q&A. The event will close at 8.00pm.
Cost: £24 (£20 plus £4 VAT) for members, £48 (£40 plus £8 VAT) for non-members
This piece by Guy Shrubsole was originally published on Green Alliance’s Greener Living Blog.
What did you watch over Christmas? Sky’s new production of Treasure Island? A catch-up of season two of The Killing? Or… lots of adverts?
Whatever you watched, it’s very likely that you got treated to a high volume of advertisements. The average Briton is exposed to 250 TV commercials every week, and that’s just broadcast ads. Environmental campaigners and behaviour-change analysts rightly focus much of their attention on influencing editorial agendas – getting a cause into the news or ensuring a documentary about an issue is accurate. But to keep on ignoring the commercial advertising that surrounds such editorial agendas (and thanks to product placement, increasingly pervades them) would be a big mistake.
PIRC attended a workshop on the Future of Advertising on 12th January 2012 organised by industry-funded think tank Credos and the Futures Company. We look forward to seeing the finished report in March this year.