Recent articles:

A new guide to testing your communications

When you communicate you usually have a good idea of what you want to say and the change you want to make. But when it comes to crafting a message, how do you know whether it will work? Testing helps you find out whether your choice of framing (the emphasis you put on particular concepts)Read more

Framing The Economy

Framing the Economy is a collaboration between PIRC, the New Economics Foundation, the New Economy Organisers Network and the FrameWorks Institute. Over two years, we have worked together to find out how people across the UK think about the economy – and how civil society campaigners can use this understanding to better communicate. During thisRead more

Framing the Economy report

Today PIRC, the New Economics Foundation, NEON and the FrameWorks Institute are launching two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

Meeting Shalom Schwartz

Shalom Schwartz is the psychologist behind the values model that inspires Common Cause, a values-led approach to social change. This summer, I met him at his home in New York. We talked about the connection between values and behaviour, some of the strangest applications of his theory and, of course, the values that matter toRead more

General Election Framing Guide 3

For anyone working towards a more equitable, democratic and sustainable society It’s just seven days until the polling stations close. Depending on your constitution (and/or the most recent poll you have seen), you might feel we are living in exciting (or terrifying) political times, or you might agree with Brenda in Bristol that there is justRead more

Can you help reframe the economy?

Call out for literature! PIRC, New Economics Foundation, NEON and the Frameworks Institute are starting an 18 month project on Framing the Economy, helping social movements tell a better, more compelling story about what our economy is for, how it’s broken, and how we can fix it. It’s an ambitious project and we want toRead more

Rekindling Kindliness: Learning from Hebden Bridge 1

Last week, the Joseph Rowntree Foundation released a report that calls for more kindness in communities, and outlines some ways that helpfulness and support can be encouraged. It shows that kindness takes different forms,  not all of them equal in their impact, and it looks at a real British community (Hebden Bridge) to make recommendations thatRead more

The Mouse Paradigm: how markets affect our morals 1

The life of a mouse is entrusted to your care. You can either save this mouse, and receive no money. Or play the market to bargain for its life, and accept that it will be killed. This is the Mouse Paradigm, and it’s the subject of a recent study into how economic markets affect our moralRead more