Framing the Economy

What is the story of the economy in Britain? Who gets to shape public opinion about what it’s for, how it’s broken and why?  We want to help civil society communicate and organise more effectively, to help bring about the changes needed to move to a sustainable, equitable and democratic economy.

Pie slice cropped

Over the next 2 years, PIRC is partnering with the New Economics Foundation, the New Economy Organisers Network and the FrameWorks Institute to find out how people across the UK think about the economy and how civil society campaigners can use this understanding to better communicate.

In the coming months, we’ll organise interviews, surveys, focus groups and literature reviews, working alongside a network of campaigners and communicators to help apply this research to areas such as housing, energy and tax.

An economy is a collection of a human systems invented to help us harness resources to provide for human needs, inside or outside the marketplace. The way people think about these systems is deeply affected by what stories (explicitly or implicitly) of the economy are told, how often, and by whom. It’s subject rich in metaphor (economy as a pie, household budget or force of nature) and linked to our deeper beliefs about how the world works (who has power and why, how wealth is created, what’s the role of Government etc.)

We’re interested not in word smithing or message tinkering, but in helping civil society actors craft and enact a powerful new story about the economy.

Get in touch!
If you would like to find out more about this project, contact Bec Sanderson: