Latest Posts

It’s (not just) the environment, stupid!

People who cut their carbon footprint because they’re worried about climate change are ‘environmental’ types, right? They love ‘nature’ and get fired up by those photos of polar bears stranded on melting ice. They might even rate ‘protecting the environment’ or ‘respecting the earth’ as their number one value.

Well, no; not necessarily.

As part of a research project on promoting lower-carbon lifestyles, I interviewed people who have cut their carbon footprint because they’re worried about climate change, to try and understand more about what motivates them. Concern about ‘the environment’ for its own sake is not generally their main reason for action. They tend to be more bothered about the effects of climate change on poorer people in developing countries. They’re often motivated by a deep sense of the injustice of a situation where those who will suffer most are those who have contributed least to the problem, and they talked in terms of trying to live with a fairer – therefore smaller – share of the world’s resources. When I asked them to imagine that we live in a different kind of world, one in which climate change would threaten polar bears with extinction but would somehow have little effect on humans, several interviewees said they would probably not be so anxious about the issue, and would not be trying so hard to address it.

not just the enviro Read more

Talking about consumption

If our carbon emissions are falling, it means we’re on the right track, right? And we’ve done it without needing to drastically change our economics (or even our lifestyles). But what if our accounting systems are wrong?

Last week, we launched our brand new animation exposing three lies we are told consistently by our government about our emissions. The animation, produced in collaboration with leading animator Leo Murray and acclaimed journalist George Monbiot, is the culmination of a lengthy project by PIRC to ensure the UK’s emissions are properly tackled by the Government. Read more

Rebuilding Optimism of Will

Che Guevara said that “the true revolutionary is guided by strong feelings of love”. But not just any love, the love of humanity that transcends the day to day love of individuals (our family for example).[1] In a way its a shame that the actual content of this paragraph from Che has been bastardised to be about some nebulous love that drives revolutionaries. Instead what Che was talking about was a very real dilemma. How to keep ourselves motivated, heading towards the goal, when we have so little time for our real “loved ones”, so little time for ourselves, and to develop our personal lives.

This is a serious issue that is often unconsidered by the left. But more over today those of us who have invested years to the cause of stopping climate change are at risk of demoralisation, depression, exhaustion, and alienation. For me this has been a confronting reality as I have struggled with depression for the better part of 2012 and have undertaken to see a psychologist. I suspect there are others out there in a similar state of mind.

There is an idea that well sums up the reality of our task as climate activists “combining pessimism of the intellect with optimism of the will”. Unfortunately getting the balance right is no easy task, nor will that balance be achieved accidentally. Read more

  1. [1]Che Guevara, Man and Socialism, 1965

Money talks: the impact of economic framing on how we act and feel

We’re ‘consumers’ or ‘taxpayers’ and we care about things like ‘pay-off’, ‘return on investment’ and ‘growth’: that’s the bottom line. Right?

Well, I’d put my money on it.

But, actually, when did that happen? When did we start to pepper our meetings, our work, and even dinner conversations with such words and phrases? Sometimes, our use of economic framing has an obvious trigger; take ‘credit crunch’. In one of the recent economic crises, journalists repeatedly used it (with a straight face), and then before you knew it, the 2008 edition of the Oxford English Dictionary carried a new definition of the word ‘crunch’, as meaning “a severe shortage of money or credit”. It was always pretty difficult to pass that particular term casually into everyday conversation, but now we officially associate crunch with economic recession, as well as biscuits.

Economic frames easily creep into everyday language via news media, or advertising, or political rhetoric, but we have little awareness of the effect that might have on the way that we think and behave. Psychological research is finally shedding light on this.

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Values and the Sharing Economy

Rajesh Makwana came to one of our workshops in January and kindly allowed us to repost this article, originally published at Shareable.

We are all painfully familiar with the plethora of statistics that illustrate how unsustainable modern lifestyles have become and how humanity is already consuming natural resources far faster than the planet can produce or renew them. In a bid to reverse these trends, increasing numbers of people are attempting to consume less, reduce waste and recycle more regularly.  The rapid growth of the sharing economy over recent years reflects this growing environmental awareness and commitment to changing unsustainable patterns of consumption. The possibilities for sharing are already endless in many parts of the world, in everything from cars and drills to skills and knowledge. The sharing economy is undeniably taking off – and rightly so.

But can sharing the things we own as individuals really address the environmental threats facing Planet Earth? To some extent the answer is likely to depend on which resources are being shared and how many people are sharing them. However, given the urgent sustainability challenges we face – from climate change to deforestation and resource depletion – it seems unlikely that even well-developed systems of collaborative consumption will, on their own, constitute a sufficient response.

Share, Unite, Cooperate from Share The World’s Resources on Vimeo. Read more

Common Cause for Nature: Why conservation needs to change, if it really cares

Ralph Underhill worked on planning casework and water policy at the RSPB for seven years, before joining PIRC to work on the Common Cause for Nature project. He would like to hear your thoughts on this piece and would like anyone interested in the project to get in touch.

Conservation is a dam. It tries to hold back a tide of potentially damaging impacts, that, if unleashed, would overrun the natural world and destroy the wildlife we care about.

With the increasing challenges brought on by economic development this dam is reaching its limits. Numerous biological indicators (such as this) are showing that the cracks in it are widening and water is spilling out at a rate not previously seen.

To date, the role of those working in the conservation sector has to been to try to maintain the integrity of the dam. Whenever a new threat emerges (be it a new infrastructure proposal, breeding failure on a particular reserve or a damaging government policy) it creates a fresh crack and we rush to stem the flow. Although some water gets through, it is never as much as would have done if we weren’t there.

We are making a difference, yet somehow things continue to get worse. Read more

Blue valuing green? Public engagement with climate change on the centre-right

This guest blog is by Valerie Mocker, who recently com­pleted her post­graduate degree in Environmental Policy at Oxford University. Here, she describes find­ings from her dis­ser­ta­tion research. They sug­gest that framing cli­mate change as an ‘eco­nomic’ chal­lenge may not be the best way to engage con­ser­vative audi­ences, leading people to exter­n­alise respons­ib­ility of cli­mate change and express higher degrees of fatalism about the issue. This blog was originally posted on Talking Climate on 22nd November. Read more

A response to Tony Juniper

There are two questions I would like to put to the proponents of Values Modes or Cultural Dynamics (CD).

Firstly, is systemic change necessary? In other words: in order to minimise the speed and impact of climate change, do we need to alter any of the fundamental workings of the institutions and machinery of our society so that they, collectively, produce markedly different environmental outcomes? If your answer is no, that things are basically fine and some of the outputs just need tweaking, then we can stop right here as we’ve found the point of real and absolute difference with the Common Cause approach that supersedes everything below. I’d suggest people use this difference to judge which of the two more suits them.

If, however, we do think systemic change is necessary, then that requires us to examine certain facts. Firstly, that the global political economy is built in large part around corporate consumerist values of wealth, status and power. As opposed to, say, beauty, equality or caring for loved ones. Countries must acquire ever more material wealth (or GDP growth); individuals are encouraged hundreds or thousands of times every day to dress in a certain way to be attractive, watch TV to be entertained, look younger, drive better cars, go on foreign holidays, and so on. We must look at the fact that to drive these behaviours, consumers – as we’ve become known – must actually want them; that demand is required. To create demand, peoples’ desire for (that is, the degree to which they value) their own wealth, power and status are commonly appealed to. We must circle back round to the fact that to satisfy the demand that they have spent large budgets and endless amounts of human creativity to stimulate, the vast majority of economic actors – what can credibly be called the bulk of the system – use methods of production and distribution that are directly and significantly implicated in changing the climate. Which brings us irrevocably back round to the intense focus we place on the values that drive this type of economic activity. And finally, we must accept that the intensity and self-perpetuating nature of that focus, must, at some level, be addressed if we are interested in anything but treating symptoms.

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Vision, experience, evidence – a response to Tony Juniper

In the wake of Tony Juniper’s recent Independent blog on the role of values in environmental and social change campaigning, a number of people in the Common Cause network sent reflections on the points he raises about the “Values Modes” approach – which seeks to accommodate existing values, whatever they may be – and the fundamental challenge to this approach presented in Common Cause, which seeks to promote the values associated with socially and environmentally beneficial attitudes and behaviours.

We’ve split these responses into three categories: vision, experience and evidence. Read more