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PIRC working on animation about our carbon omissions

Working with leading animator Leo Murray and acclaimed journalist George Monbiot, PIRC is putting together a short, snappy animation to explain the scandal of the UK”s outsourced emissions. The animation forms part of an ongoing project by PIRC to ensure the UK’s outsourced emissions are properly tackled by the Government.

Leo Murray is a leading British animator and climate activist. Besides being heavily involved in environmental activism over the past decade, he was lead animator on climate blockbuster The Age of Stupid, and writer and director of acclaimed animated short on the threat of runaway warming, Wake Up, Freak Out – Then Get a Grip (

PIRC are delighted to have been granted funding by Artists” Project Earth (APE) and a number of other foundations to produce the animation. Watch this space for more details as we get closer to completion and launch!

Bristol workshop on the ethics of advertising


As part of Bristol Big Green Week, PIRC are co-organising a workshop on The Ethics of Advertising.

Date & time: 4.00pm – 5.30pm, 13th June 2012

Venue: Arnolfini, Light Studio – Bristol

Advertising is everywhere, yet few questions are asked about its effects on our consumption, our freedom of choice, or our cultural values. This workshop will examine the deep ethical dilemmas advertising raises – and explore some ways in which we can start tackling them, both locally and nationally. With Jon Alexander, former adman turned industry whistleblower and co-author of Think of Me as Evil?; Agnes Nairn, co-author of Consumer Kids; and Guy Shrubsole, Director of PIRC.

Tickets:  £5.00

Buy tickets here.

Media round-up: ECC demand coalition tackle outsourced emissions

The report of the Energy & Climate Change select committee – whose findings we’ve summarised here – has been receiving some good media coverage:

It’s now incumbent on the Government to respond with a convincing plan of action…

PIRC Radio 5 Live interview

Insomniac followers of PIRC may have already caught this, but at around 3am last night Radio 5 live’s programme ‘Up All Night’ featured a slot on the topic of outsourced carbon emissions by Julian O’Hallaran – including some (fortunately pre-recorded) comments by PIRC’s Guy Shrubsole.

You can listen again here (relevant programme is 2 hrs 5 mins in).

Select committee calls on coalition to tackle Britain’s outsourced emissions

This piece originally appeared on Left Foot Forward.

The influential Energy and Climate Change (ECC) Parliamentary select committee have today demanded the government take responsibility for the UK’s still-rising emissions, stating Britain “has to address its consumption if it is to make an effective contribution to a global reduction of greenhouse gas emissions”.

Whilst on paper, Britain’s carbon emissions have fallen by 19% since 1990, when measured on a consumption basis – by factoring in imported goods that the UK consumes – they have risen by 20% over the past 20 years.

As the Public Interest Research Centre (PIRCshowed through an investigation using Freedom of Information requests last year, ministers and civil servants have been fully aware of this extremely concerning trend for many years, yet done nothing – content to maintain a conspiracy of silence.

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Our latest publication… Climate Science Factsheets

Since the failure of the Copenhagen climate talks in 2009 and the ‘Climategate’ debacle of early 2010, media interest in climate science has declined, and the public become somewhat more sceptical about its veracity. Yet the evidence base itself has only become more robust in that time. Conveying the certainties and uncertainties of climate science to the public – through a media that has become much more polarised about the subject – is a recurrent challenge for campaigners.

Responding to this, PIRC has put together the following set of factsheets, covering different aspects of climate science. The factsheets look at the evidence for climate change from a range of angles, such as global temperature trends and Arctic ice melt, and traces the fingerprint of climate change in various phenomena, from floods and heatwaves to wildfires and species extinctions. Each briefing contextualises the issue in question, summarises the background science, and addresses common objections raised by sceptics. Drawing on the latest peer-reviewed studies, they are intended to be a solid, reliable and concise guide for campaigners wishing to communicate climate science with accuracy and confidence.

Climate change research encompasses tens of thousands of peer-reviewed studies, decades of observations and the work of thousands of scientists. But too often this valuable knowledge doesn’t reach the people who need it most: climate change communicators & campaigners. By taking the latest scientific research and translating it into practical factsheets on a wide range of climate change topics, we hope to ensure that those responsible for communicating climate change to a wider public have easy access to the best available evidence.


Marketing and advertising that respects children’s rights

This piece by Guy Shrubsole originally appeared on the Guardian’s Sustainable Business Blog.

“Every day… some businesses are dumping a waste that is toxic on our children. Products and marketing that can warp their minds and their bodies and harm their future.” Not the words of some zealous activist, but those of David Cameron, just before the last election. They’re worth recalling today as Unicef launch their Children’s Rights and Business Principles.

Principle 6 states that businesses should “use marketing and advertising that respect and support children’s rights”. That this ethic even needs spelling out speaks to the huge impact the commercial world increasingly has on children around the globe. Marketing to children is an increasingly lucrative industry – in the US, companies are estimated to spend $17bn a year targeting kids – and the means used to ensnare them in the consumerist net are increasingly pervasive.

From online ‘advertgames’ that blur the boundaries between commercials and entertainment, to recruiting children as peer-to-peer marketers, companies’ efforts at selling to kids are growing more insidious. The UN Principles recognise this concerning trend in stating that marketers must “consider factors such as… children’s greater susceptibility to manipulation” when conducting their business. And with good reason: as marketing academic and children’s campaigner Dr Agnes Nairn puts it, much marketing “operates darkly, beyond the light of consciousness”.

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