To build a more sustainable, equitable and democratic world, we need an empowered, connected and durable movement of citizens. We cannot build this kind of movement through appeals to people’s fear, greed or ego. Such motivations tend to produce a shallow, short-lived types of engagement. Rather, we need to foster intrinsic values – those values centred on concern for others and the natural world, connectedness, and self-acceptance.
Common Cause is a network of people working on this premise – aiming to help rebalance cultural values to create and maintain a fairer world. Between 2010 and 2015 PIRC helped facilitate the network and coordinated a number of Common Cause projects. Find out more about Common Cause.
Ralph Underhill worked on planning casework and water policy at the RSPB for seven years, before joining PIRC to work on the Common Cause for Nature project. He would like to hear your thoughts on this piece and would like anyone interested in the project to get in touch.
Conservation is a dam. It tries to hold back a tide of potentially damaging impacts, that, if unleashed, would overrun the natural world and destroy the wildlife we care about.
With the increasing challenges brought on by economic development this dam is reaching its limits. Numerous biological indicators (such as this) are showing that the cracks in it are widening and water is spilling out at a rate not previously seen.
To date, the role of those working in the conservation sector has to been to try to maintain the integrity of the dam. Whenever a new threat emerges (be it a new infrastructure proposal, breeding failure on a particular reserve or a damaging government policy) it creates a fresh crack and we rush to stem the flow. Although some water gets through, it is never as much as would have done if we weren’t there.
We are making a difference, yet somehow things continue to get worse. Read more
In the wake of Tony Juniper’s recent Independent blog on the role of values in environmental and social change campaigning, a number of people in the Common Cause network sent reflections on the points he raises about the “Values Modes” approach – which seeks to accommodate existing values, whatever they may be – and the fundamental challenge to this approach presented in Common Cause, which seeks to promote the values associated with socially and environmentally beneficial attitudes and behaviours.
We’ve split these responses into three categories: vision, experience and evidence. Read more
We’ve just completed our latest piece of work, The Common Cause Handbook.
It’s a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society. Read more
A new report released yesterday, Tradable Energy Quotas (TEQs): a policy framework for peak oil and climate change, makes a valuable contribution to the debate about how policies affect public values. Read more
On the Guardian’s Comment is Free, the Communities Minister Eric Pickles has made some bold claims about ‘human nature’ in introducing the coalition’s household recycling policy. Under the new policy, householders will be rewarded for recycling with points that can be cashed in at ‘local businesses’ such as Marks and Spencer and Cineworld. Bravely summarising decades of behavioural research in just two sentences, Pickles states that:
“There are some basic truths about human nature that the previous government found hard to grasp. If you want people to do something, then it’s always much more effective to give them support and encouragement – a nudge in the right direction – than to tell them what to do and then punish them if they don’t obey.”
He later goes on to claim:
“What’s really important about this scheme is that it treats people like adults. There’s no compulsion to participate, no penalties for opting out. It works because there’s a clear incentive to get involved. You put something in, you get something back. This is the Big Society in action.”
Unfortunately, the one basic truth about human nature that Pickles overlooks is the one that seems most essential for the Big Society: people respond to what others around them are doing, and don’t just behave in a rational, individually beneficial way. If they did, far less people would play the lottery.