Latest Posts

Org Work

Why?

In our experience, the work of social change is often misaligned with its own values and vision. We definitely felt as though this was the case for our own organisation.

We’re committed—personally and organisationally—to helping to build a more equitable, liberatory, sustainable and connected world. Our work is all about the ways our culture shapes us: how the stories we hear and tell affect how we understand ourselves and the world around us; how the values promoted by our society can make us more fulfilled or more depressed, more or less connected with the natural world. And yet neither our vision nor our theory of change have always been reflected in our own working practice.

Looking around, we can see that this is a common problem. We become divided: our moral and emotional selves left at the door when we go to work. The harmful, oppressive and unsustainable systems that we are seeking to dismantle in the wider world are reproduced in our own organisations. There’s a dissonance between what we practise and what we preach. And ultimately, this is damaging both to ourselves and to the work we’re trying to do.

What do we mean by this?

We reward values that aren’t aligned with our causes

The Common Cause work has powerfully shown how the values that we engage affect how we behave towards each other, how we feel, and how we approach problems. More individualistic, money-oriented values tend us towards caring about each other less, behaving in more domineering and prejudiced ways, and looking for short-term results. More compassionate, human-centred values encourage our more caring sides, in which we are more likely to look after each others’ wellbeing, behave with concern for the environment, and approach problems holistically and with an eye to the longer-term.

While our organisations are filled with passionate and caring people, the values that are rewarded (i.e. those that are given validity or legitimised) often tend us towards individualism, and tangible and quantified results over wellbeing.

We demand too much of ourselves

We know that our neoliberal economic system requires that we overserve (listen to Desiree Adaway talking about this about ten minutes into this podcast). Social justice movements are not immune to this: in fact, a ‘culture of martyrdom’ and the precarity of the funding environment may exacerbate this, and lead to an unsustainable culture of burnout.

A summary of the impacts of burnout caused by emotional labour, which may sound familiar:

“Burnout is related to serious negative consequences such as deterioration in the quality of service, job turnover, absenteeism and low morale…[It] seems to be correlated with various self report indices of personal distress, including physical exhaustion, insomnia, increased use of alcohol and drugs and marital and family problems”.

Doesn’t sound like the a manual for how to create a happy and productive workforce or a sustainable movement, does it?

We reproduce oppressive structures in our organisations

The diversity of the charity sector is a (questionable) starting point, but more importantly, we need to talk about the power structures in our organisations. We know that oppression is structural, and at an individual level humans are biased, and therefore our experiences of life are different. We also know that if we can acknowledge that there is an imbalance of emotional labour in our personal lives, we can probably extend that into our working lives.

We can change the way we organise

Having spent some time interrogating and redesigning our internal structures here at PIRC, we know that this can feel difficult.

But we know that our movements are filled with passionate, caring, thoughtful people. The wealth of knowledge in our various experiences is vast.

So as we continue to develop these systems internally, we’d love to build a community of practice around the work of organisational cultures. We’d like to share, and learn from others, and so this has also become a core part of our strategy.

Some of our goals:

  • Build a community of practice. We’d like to build partnerships with others who are already working to organise better, and to support each other in continuing to do this work.
  • Review the current organisational challenges of the movement. We’ve worked with a really large range of organisations and groups, but a lot of what we know is anecdotal. We’d like to get a clearer picture of what we’re all up against!
  • Create and share resources and tools for healthy and effective organisations. Sharing the learning and tools we develop through carrying out this work.

If you’d like to talk to us about any of this, get in touch!

Some more resources & bits of inspiration:

, and

How do we frame our way out of this mess? 1

HOW DO WE FRAME OUR WAY OUT OF THIS MESS? Or: How I Learned to Stop Worrying and Love the Narratives

Social movements across Europe face some common framing challenges. We asked over 200 campaigners—environmentalists, feminists, anti-racists, new economists, and many more—what we’re up against, analysed the trends and pulled together the key lessons.

If you’re part of a group organising for social change, we’re sure you’ll be familiar with times of fear, grief and despair in the face of the rhetoric from those in power in the UK, Europe, and across the Atlantic. But then we see bright flashes of hope in social movements changing the story: Black Lives Matter and #MeToo; activists refusing to lie down in the face of horrendous corporate and state failures, such as in the case of the Grenfell activists or the women’s strikes in Spain and Poland; and campaigners worldwide fighting tirelessly for the rights of migrants, refugees and asylum seekers.

We at PIRC spent the past year talking with activists and advocates from across Europe about framing.* In workshops and interviews, we dug into the framing challenges and opportunities our movements are facing.

Read more

Talking climate justice this election: four things to consider 1

Talking climate justice this electionFour things to consider

Climate change is featuring in this election like it has never featured in any British election before. Barely mentioned in previous election cycles, this year we have seen it front and centre of manifesto pledges, and Channel 4 hosting a climate debate for the first time. Awareness and concern about climate change is now at an all time high, and we are at a critical fork in the road: We vote for a government that will act on climate change, or we don’t and face the consequences. 

For many campaigners, this is also a critical moment to make sure we are talking about climate change in the right way. Specifically, it’s about putting global justice into our frames, and not allowing the debate to focus so narrowly on emissions targets. It’s about framing climate change with reference to historical injustices, such as colonialism, acknowledging that those who are most affected around the world are the least responsible, and advocating solutions that redistribute power and centre the communities on the frontline. 

But it’s not necessarily straightforward to talk about climate change in this way.  Read more

Three ways to make difficult election conversations easier

Three ways to make difficult election conversations easierMake the last week count!

Download the PDF version.

Fear, anger and confusion are the overriding emotions people feel about the upcoming election. According to a recent survey, only 5% of us are excited and just 1% feel pride. We often hear that we are divided as a country—but we are also worried.

In the run up to December 12th, many of us will be having difficult conversations. Whether it is on the doorstep, over a cuppa or during a phone call with our grandma, we will be trying to understand what is driving people’s decision in this election in the hope that we will be able to change people’s minds. 

The way we frame any issue reinforces some ways of thinking, and feeling, over others. Last year, we pulled together years of research to identify the key framing challenges we are up against, and how to overcome them. In the run up to this election, we have selected three of these recommendations to give you a framing informed way of approaching conversations ahead of the election. Read more

Don’t parrot… A short guide to avoiding common communication pitfalls 1

A guest blog by Ralph Underhill, PIRC Associate and Director of Framing Matters. Framing Matters and Health Poverty Action have just published ‘A Practical Guide for Communicating Global Justice and Solidarity’. Here he introduces common communication traps.

President Nixon famously said, “I am not a crook”.

With those 5 words, he managed to reinforce the idea, in the minds of millions of Americans, that he was, in fact, a crook. What he should have said is “I am an honest man”. When he used the word ‘crook’, he was parroting the language of his opponents, and simply reinforcing that negative association in people’s minds.

This is the first communications trap, which I call the… Read more

Aid is just a sticking plaster… Why we need a new way to talk about international issues

A guest blog by Ralph Underhill, PIRC Associate and Director of Framing Matters. Framing Matters and Health Poverty Action have just published ‘A Practical Guide for Communicating Global Justice and Solidarity’.

Giving to charity is supposed to be a good thing. That is pretty uncontroversial, most people accept that. But what about the word itself? What associations does it bring to mind? And most importantly, are these associations actually helpful to your cause? Read more

Class & NGOs: 7 practical ideas to shift power & centre social justice 3

Guest post by Kat WallClass & NGOs7 practical ideas to shift power & centre social justice

NGOs—non-governmental organisations—are often used as shorthand for the institutions of the movement. These are the places where there is money, jobs, influence especially with policymakers, and people with paid time to campaign, organise and act for a better world.

Many of the people who work in—and lead—these organisations are middle class (and white, and able-bodied, and men). And overtime, this has created cultures that work for these people (and that don’t work for others).

I want to explore why this is problematic for social movements—and for the possibility of social change—and some practical things that might be done about it. Read more

So, you’re about to recruit? Designing recruitment with equality, fairness and values in mind.

Part 1 of the “Work In Progress” Series by Tanya Hawkes So, you’re about to recruit? Designing recruitment with equality, fairness and values in mind.

How your organisation employs people is at the heart of its commitment to equality. The advert, application form, interview, the practical test (if you have one) and how you manage probation periods is an opportunity to address internal inequality and help shift the values and culture of your organisation.

I’ve worked in charities, NGOs and cooperatives for over twenty years, in areas of mental health, learning disabilities, environment, human rights and housing. Over the years I’ve designed many recruitment processes, shortlisted hundreds of candidates and interviewed dozens of people for jobs, including volunteers, permanent and short term staff, maternity cover and consultants.

What follows are real life examples that you can use to shape recruitment in your organisation. The examples I’ve used are just that – examples. Once you’ve got the basic legal requirements and good practice in place, you can tailor your recruitment process so it best reflects your organisation’s needs and values.

This is an important exercise. It’s so much more than just a series of processes. Read more

Framing Climate Justice—Applications OPEN

Catastrophic heatwaves, devastating droughts, deadly wildfires and extreme storms. In 2018, the world saw glimpses of what the future could be without urgent action to solve the climate crisis.

But everywhere, people are coming together to organise for real climate solutions. More than ever, we need to be fighting to win, to shift the narrative, and to build a massive movement for climate justice.

The Framing Climate Justice Project aims to strengthen the movement for climate justice in the UK. We want to use the project to build a more aligned community of activists and campaigners, and to improve how we are communicating about climate change and its causes and impacts. Read more

A new guide to testing your communications

When you communicate you usually have a good idea of what you want to say and the change you want to make. But when it comes to crafting a message, how do you know whether it will work?

Testing helps you find out whether your choice of framing (the emphasis you put on particular concepts) is likely to lead to the outcomes you are aiming for.

We believe that every campaigner can improve their communications with testing, and we insist that it’s possible to do this even on a low budget!

Read more.