The Climate Justice Messaging Guide is tailor made for campaigners, activists, spokespeople, and anyone trying to talk about climate justice.
The guide brings together learnings from Framing Climate Justice, a participatory movement framing project that we coordinated, alongside our friends at 350.org and NEON, and a group of 26 amazing campaigners and activists seeking to firmly centre justice in climate change communications.
It’s a critical time to make sure we are talking about climate change in the right way. We need to find effective ways of framing climate change with reference to historical injustices and colonialism, acknowledging that those who are most affected around the world are the least responsible, while advocating solutions that redistribute power and centre communities on the frontline.
Simple stuff right?
While it might not always be straightforward, it can be done. We’ve designed the Climate Justice Messaging Guide to help you navigate talking about climate justice.
The guide includes:
- common attacks and how to mitigate them;
- helpful words to use for talking climate justice;
- key metaphors to help develop messaging;
- stats to help tell stories;
- details on how people in the UK think about climate justice;
- a core messaging outline.
The guide is available for download here.
We’d love to know how you get on and are always open to feedback.