The basics of framing, storytelling and testing for social change, straight to your inbox.
Registration is now closed. We hope to run the course again in 2024, so keep an eye on the website and our newsletter.
Working on communications and creative action when you’re trying to make change can often leave you feeling stretched. Really stretched. We’re rapid-responding, reacting to the latest news story, campaign setback, or key moment. Whilst fighting for liberation amidst multiple crises, we don’t get the time we need to analyse how society’s stories and beliefs are shaping the landscape we’re campaigning within. We don’t get the creative space we need to let our radical imaginations loose. And we don’t get the support we need to work out how our ideas will play out further down the line, affecting the way people think, feel and act in the longer term.
So, here’s an offering from us, to give you some space to slow down, to reflect on some of those bigger questions, and to get creative with new ways of approaching our shared fights for justice: We’re launching our brand new free email mini-course: Getting started with Narrative Change.
This course is a starting point for folks who are newer to narrative change work, giving you space to learn about narrative strategy as a core part of social change work, and exploring tools to help you integrate it into your practice.
Some of the things we’ll explore:
- Understanding narrative change as a movement process.
- Mapping the existing narratives, beliefs and values connected to our issues.
- Ingredients for a persuasive progressive message, from climate to migration to LGBTQ+ rights.
- How to set up a message test when you have no budget.
- Responding to myths and lies without reinforcing them.
- How narrative change can be decolonised.
If you’re not sure what narrative change is, and want to know where to start, this course will give you practical ways to do that. And even if you’re a seasoned strategic radical communications practitioner you might appreciate going back to the foundations. Either way, we’d love you to join us—the course is open to all, no application needed.
Practicalities
From October to December this year, we’ll send you regular emails offering guidance, practical activities, inspiring stories of narrative power in action, and links to further tools and learning opportunities.
- We’re currently offering the course for free, for everyone to join!
- Starting 4th October, you will receive 10 weekly emails.
- Go at your own pace. We estimate 30-60 mins of reading & exercises each week (more if you want to!)
- As well as the emails, we’ll also offer 121 calls with PIRC and facilitated group discussion with other course participants online, to help deepen your learning.
- The deadline to apply is the 1st October 2023—get in touch if you have any questions or need support.
Find Out More
Got a question, or keen to find out more? Drop Hannah a message via or find us on Twitter / X (gah!) @pircuk.
