How can the conservation sector – and all nature lovers – seek to encourage our better selves and those of the wider public? Framing Nature (and Common Cause for Nature before it) seeks to explore this question and find practical, unifying techniques for doing so. We do this in the firm knowledge that we can create a greener, fairer, more wildlife rich world if we work together.
Catastrophic heatwaves, devastating droughts, deadly wildfires and extreme storms. In 2018, the world saw glimpses of what the future could be without urgent action to solve the climate crisis.
But everywhere, people are coming together to organise for real climate solutions. More than ever, we need to be fighting to win, to shift the narrative, and to build a massive movement for climate justice.
The Framing Climate Justice Project aims to strengthen the movement for climate justice in the UK. We want to use the project to build a more aligned community of activists and campaigners, and to improve how we are communicating about climate change and its causes and impacts. Read more
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Creating and maintaining a sustainable, wildlife-rich world requires active, concerned citizens and a political system capable of rising to the challenge. Governments, businesses and the public will need the space and motivation to make the right choices. The UK conservation sector is large and well-resourced yet, as the recent State of Nature report attests, biodiversity is still in decline. Greenhouse gas emissions continue to rise.
Where is the public concern and political will to address these issues?
In 2012, thirteen UK conservation organisations – including WWF-UK, the John Muir Award, RSPB and CPRE – came together to commission an analysis of the values they promote in their work. Led by PIRC, academic researchers from Lancaster University, Royal Holloway, and Essex University carried out innovative linguistic analysis of six months of external communications of these organisations. The analysis was supplemented by interviews, surveys and workshop discussion with those in the conservation sector. Today sees the release of the resulting report.