PIRC Team

Bec Sanderson

Associate


Associate

I am interested in the deep beliefs people have about the way the world works, and how this affects our collective response to pressing issues like climate change and LGBTI equality. To this end I conduct both primary and secondary research and use a range of quantitative and qualitative methods, working mostly on surveys, focus groups and interviews.

I joined PIRC in 2012 to work on Common Cause and pursue the endless fascination of the Schwartz values model. Most recently I have co-authored the Framing the Economy report, the Framing Equality Toolkit, and The Narratives We Need One of my main interests is in testing messages – how to do this in creative and effective ways, and how to help campaigners and activists to test on a low budget. Last year I wrote a guide on How to test communications, and I am always, always up for talking about testing.

Skills & interests:

#framing #testingcomms #values #ultimatefrisbee #flatorgs #cognitivebiases #wildswimming #policies #wellbeing

Recent posts by Bec:

Pandemic Response: Part 6 Resources Regularly updated

Action is the antidote to despair. Joan Baez Resources for solidarity, support & mental health: Local Organising to Support the Most Vulnerable in Our CommunitiesCovid-19 Mutual Aid UK On living your best self indoorsNim Ralph Resources for communicating about COVID-19: National Covid-19 Messaging DocumentASO Communications Talking About COVID-19: A Call for Racial, Economic, and HealthRead more

Pandemic Response: Part 4 Pandemic Metaphors 21 Tracking the narrative

Analyses of language reveal the extraordinary fact that we use around one metaphor for every ten seconds of speech or written work. If that sounds like too much, it’s because you’re so used to thinking metaphorically – to speaking of ideas that are ‘conceived’ or rain that is ‘driving’ or rage that is ‘burning’ orRead more

Pandemic Response: Part 3 Pandemic Beliefs 1 Understanding the narrative

Only a crisis – actual or perceived – produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around. Milton Friedman So what are the ideas that are lying around? You may not share Milton Friedman’s opinion of the ideas we need lying around. But ourRead more

Pandemic Response: Part 1 Unimaginable times 2 An evolving resource

Just a few weeks ago, this moment was unimaginable. We would not have believed the headlines, or been able to picture how the high street looks today. COVID-19 has abruptly pressed pause on anything that resembles ‘normal’ day-to-day life. This is a moment of anxiety. We are fearful for our health and the health ofRead more

Election Guide Talking climate justice this election 1 Four things to consider

Climate change is featuring in this election like it has never featured in any British election before. Barely mentioned in previous election cycles, this year we have seen it front and centre of manifesto pledges, and Channel 4 hosting a climate debate for the first time. Awareness and concern about climate change is now at an all time high, and we are at a critical fork in the road: We vote for a government that will act on climate change, or we don’t and face the consequences. 

More posts by Bec...