I was Research Lead at PIRC until 2020, having joined the organisation in 2012, initially to work on Common Cause. I now continue working for PIRC as an Associate, supporting PIRC’s audience research and frame testing.
I am interested in the beliefs people have about the way the world works, and how beliefs and behaviours are primed by our narratives, including our choice of values and metaphor. Frame testing is my main focus. I authored the guide ‘How to Test Communications and am always looking for how to do this in creative and effective ways, and how to support campaigners to test on a low budget.
Framing the Economy is a collaboration between PIRC, the New Economics Foundation, the New Economy Organisers Network and the FrameWorks Institute. Over two years, we have worked together to find out how people across the UK think about the economy – and how civil society campaigners can use this understanding to better communicate. During thisRead more
Action is the antidote to despair. Joan Baez Resources for communicating about COVID-19: National Covid-19 Messaging Document ASO Communications Talking About COVID-19: A Call for Racial, Economic, and Health Equity The Opportunity Agenda Progressive Framing of the Coronavirus Pandemic The Commons Social Change Library Covid-19 Pandemic Resources for Progressives Australian Progress Metaphors in the timeRead more
Analyses of language reveal the extraordinary fact that we use around one metaphor for every ten seconds of speech or written work. If that sounds like too much, it’s because you’re so used to thinking metaphorically – to speaking of ideas that are ‘conceived’ or rain that is ‘driving’ or rage that is ‘burning’ orRead more
Only a crisis – actual or perceived – produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around. Milton Friedman So what are the ideas that are lying around? You may not share Milton Friedman’s opinion of the ideas we need lying around. But ourRead more
Just a few weeks ago, this moment was unimaginable. We would not have believed the headlines, or been able to picture how the high street looks today. COVID-19 has abruptly pressed pause on anything that resembles ‘normal’ day-to-day life. This is a moment of anxiety. We are fearful for our health and the health ofRead more