Bec Sanderson


Research Lead & People Group

I lead the development and delivery of PIRC’s research and coordinate our internal systems for support and wellbeing.  I am interested in the deep beliefs people have about the way the world works, and how this affects our collective response to pressing issues like climate change and LGBTI equality. To this end I conduct both primary and secondary research and use a range of quantitative and qualitative methods, working mostly on surveys, focus groups and interviews.

I joined PIRC in 2012 to work on Common Cause and pursue the endless fascination of the Schwartz values model. Most recently I have co-authored the Framing the Economy report, the Framing Equality Toolkit, and How do we frame our way out of this mess? One of my main interests is in testing messages – how to do this in creative and effective ways, and how to help campaigners and activists to test on a low budget. Last year I wrote a guide on How to test communications, and I am always, always up for talking about testing.

Within our flat structure, I coordinate the People Group, which ensures the team is properly supported with training and mentoring, and aspires to the best HR policies and processes that money and time can afford.

Skills & interests:

#framing #testingcomms #values #ultimatefrisbee #flatorgs #cognitivebiases #wildswimming #policies #wellbeing

Recent posts by Bec:

Part 5: Resources for Action

Pandemic Response: Part 5Resources for Action An evolving resource Action is the antidote to despair. Joan Baez Resources for solidarity, support & mental health: Local Organising to Support the Most Vulnerable in Our CommunitiesCovid-19 Mutual Aid UK On living your best self indoorsNim Ralph Resources for communicating about COVID-19: National Covid-19 Messaging DocumentASO Communications TalkingRead more

Part 4: Metaphors

Pandemic Response: Part 4Metaphors Coming soon

Part 3: Beliefs for change

Pandemic Response: Part 3Beliefs for Change An evolving resource Only a crisis – actual or perceived – produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around. Milton Friedman So what are the ideas that are lying around? You may not share Milton Friedman’s opinionRead more

Part 1: Unimaginable times

Pandemic Response: Part 1Unimaginable times An evolving resource Just a few weeks ago, this moment was unimaginable. We would not have believed the headlines, or been able to picture how the high street looks today. COVID-19 has abruptly pressed pause on anything that resembles ‘normal’ day-to-day life. This is a moment of anxiety. We areRead more

Talking climate justice this election: four things to consider

Climate change is featuring in this election like it has never featured in any British election before. Barely mentioned in previous election cycles, this year we have seen it front and centre of manifesto pledges, and Channel 4 hosting a climate debate for the first time. Awareness and concern about climate change is now at an all time high, and we are at a critical fork in the road: We vote for a government that will act on climate change, or we don’t and face the consequences. 

More posts by Bec...