Bec Sanderson


Research Lead & People Group

I lead the development and delivery of PIRC’s research and coordinate our internal systems for support and wellbeing.  I am interested in the deep beliefs people have about the way the world works, and how this affects our collective response to pressing issues like climate change and LGBTI equality. To this end I conduct both primary and secondary research and use a range of quantitative and qualitative methods, working mostly on surveys, focus groups and interviews.

I joined PIRC in 2012 to work on Common Cause and pursue the endless fascination of the Schwartz values model. Most recently I have co-authored the Framing the Economy report, the Framing Equality Toolkit, and How do we frame our way out of this mess? One of my main interests is in testing messages – how to do this in creative and effective ways, and how to help campaigners and activists to test on a low budget. Last year I wrote a guide on How to test communications, and I am always, always up for talking about testing.

Within our flat structure, I coordinate the People Group, which ensures the team is properly supported with training and mentoring, and aspires to the best HR policies and processes that money and time can afford.

Skills & interests:

#framing #testingcomms #values #ultimatefrisbee #flatorgs #cognitivebiases #wildswimming #policies #wellbeing

Recent posts by Bec:

Talking climate justice this election: four things to consider

Climate change is featuring in this election like it has never featured in any British election before. Barely mentioned in previous election cycles, this year we have seen it front and centre of manifesto pledges, and Channel 4 hosting a climate debate for the first time. Awareness and concern about climate change is now at an all time high, and we are at a critical fork in the road: We vote for a government that will act on climate change, or we don’t and face the consequences. 

Framing The Economy

Framing the Economy is a collaboration between PIRC, the New Economics Foundation, the New Economy Organisers Network and the FrameWorks Institute. Over two years, we have worked together to find out how people across the UK think about the economy – and how civil society campaigners can use this understanding to better communicate. During thisRead more

How do we frame our way out of this mess?

HOW DO WE FRAME OUR WAY OUT OF THIS MESS? Or: How I Learned to Stop Worrying and Love the Narratives Social movements across Europe face some common framing challenges. We asked over 200 campaigners—environmentalists, feminists, anti-racists, new economists, and many more—what we’re up against, analysed the trends and pulled together the key lessons. IfRead more

A new guide to testing your communications

When you communicate you usually have a good idea of what you want to say and the change you want to make. But when it comes to crafting a message, how do you know whether it will work? Testing helps you find out whether your choice of framing (the emphasis you put on particular concepts)Read more

Testing Comms Guide

Download our new guide! Testing tells you whether your choice of framing (the emphasis you put on particular concepts) is likely to affect the change you were hoping for. While working on the Framing Equality Toolkit with ILGA-Europe and LGBTI campaigners from across Europe over the past few years, we found that doing any kindRead more

More posts by Bec...