Recent articles:

Seminar on advertising by PIRC’s Guy Shrubsole

Date: 10 November 2011 Time: 6pm RSVP to: Guy Shrubsole is Director of Public Interest Research Centre (PIRC), an independent charity whose work is aimed towards building a sustainable society. He helped coordinate PIRC’s Offshore Valuation report (2010) and his research on policies for 10:10 inspired the Lighter Later campaign. He previously worked for the Department of the Environment, Food and Rural Affairs (Defra)Read more

New PIRC paper inputting to Global Transition Dialogues

PIRC has produced a briefing paper – Outsourced emissions and global trade in the green economy – for the Global Transition Dialogues, a set of high-level debates being organised in the run-up to the Rio+20 Earth Summit. The paper was commissioned by Stakeholder Forum and can be downloaded as a PDF here.

Think Of Me As Evil?: advertisers, ethics, and social engineering

This piece originally appeared on openDemocracy. “The truth is that marketing raises enormous ethical questions every day – at least it does if you’re doing it right.” So wrote Rory Sutherland, former President of the British Institute of Practitioners in Advertising, in a provocative article  last year entitled We can’t run away from the ethical debates in marketing. WeRead more