In the last five years, we have worked to radicalise environmental debate in the UK, giving others the space to push for deeper change in policy, attitudes and values. This has ranged from highlighting the urgency of the problems we face (in Climate Safety and The Green Investment Gap) to producing pioneering research into the potential for transforming our energy system (in Zero Carbon Britain and The Offshore Valuation) to advocating radical policy solutions (in Energy Bonds and Carbon Omissions).
HOW DO WE FRAME OUR WAY OUT OF THIS MESS? Or: How I Learned to Stop Worrying and Love the Narratives
Social movements across Europe face some common framing challenges. We asked over 200 campaigners—environmentalists, feminists, anti-racists, new economists, and many more—what we’re up against, analysed the trends and pulled together the key lessons.
If you’re part of a group organising for social change, we’re sure you’ll be familiar with times of fear, grief and despair in the face of the rhetoric from those in power in the UK, Europe, and across the Atlantic. But then we see bright flashes of hope in social movements changing the story: Black Lives Matter and #MeToo; activists refusing to lie down in the face of horrendous corporate and state failures, such as in the case of the Grenfell activists or the women’s strikes in Spain and Poland; and campaigners worldwide fighting tirelessly for the rights of migrants, refugees and asylum seekers.
We at PIRC spent the past year talking with activists and advocates from across Europe about framing.* In workshops and interviews, we dug into the framing challenges and opportunities our movements are facing.
Shalom Schwartz is the psychologist behind the values model that inspires Common Cause, a values-led approach to social change. This summer, I met him at his home in New York.
We talked about the connection between values and behaviour, some of the strangest applications of his theory and, of course, the values that matter to him most: read the interview in The Psychologist. Read more
23rd – 26th June 2015
A residential training course in the applied psychology of human motivation for communicators, organisers and leaders of social change
This summer, we’re offering three days of practical and inspiring participatory learning in the beautiful mid-Wales hills. Together, we’ll be using the Common Cause approach to explore the psychology of values and develop tools for applying it to our work. Read more
Last week, the Joseph Rowntree Foundation released a report that calls for more kindness in communities, and outlines some ways that helpfulness and support can be encouraged.
It shows that kindness takes different forms, not all of them equal in their impact, and it looks at a real British community (Hebden Bridge) to make recommendations that can be applied elsewhere.
The report reveals a perverse truth: most people think that giving help is good, but that receiving or soliciting help is bad.
Vulnerability (exposing a need for help) is seen as the counterweight to dignity (maintaining self-reliance and independence). If we want an antidote to lonely, alienated Britain, it is this psychology we ultimately have to challenge.
Four of a Kind
When talking about kindness, its seems that people tend towards four different orientations.
The Values Deck Kickstarter is nearly over: have you pledged support to reserve yours yet?
We wanted to give you a little insight into the creative process by showing you some of the early drafts of the cards. Find below some of the early efforts that didn’t quite make the cut…
Values: 58 Ideas We Live By is a beautiful deck of cards for exploring who we are, designed by Genis Carreras in collaboration with PIRC.
“Love. Creativity. Enjoyment. Curiosity. Friendship. Purpose. Psychological research shows that we are all driven by the same things – but differ in how we prioritise them. Fifty-eight values guide our lives, shaping who we are, what we do, and ultimately the kind of society we live in.”
Whether you’re just mildly interested in values or a fully fledged Common Cause geek looking for workshop material, this little deck deserves a place in your life…
What do you value in life?
If you ask anybody this question, there’s surprising similarity in what people say. You can generally put people’s values into four broad groups:
- Change & autonomy values, such as creativity and freedom,are linked to tolerance and comfort with difference. (Openness-to-change values)
- Care & empathy values are all about concern for others and the environment, equality and tolerance. (Self-transcendence, or intrinsic values)
- Stability & security values, such as social order and respect for tradition, are associated with maintenance of the status quo and discomfort with other groups. (Conservation values)
- Power & competition values are linked to prejudice, discrimination, materialism and concern about status, self and money. (Self-enhancement, or extrinsic values)
We all hold all of these values, but to different degrees. These four groups work in opposition to each other as in the diagram below. Care/empathy values are opposite power/competition, and change/autonomy values oppose stability/security values. This means we’re unlikely to value one set highly if we value the other set highly. (Read more about how this works here!)
In June, we’re running a Common Cause training course in the beautiful hills of mid-Wales.
It”ll be an exciting three days of participatory learning, exploring creative, values-based tools for social or environmental change.
Guest post by Jon Alexander, co-author of Think Of Me As Evil?
As one of the authors of the report you cited in your recent piece on advertising, I want to respond to your comments, and to invite you to engage with me in a public dialogue to try to identify a new and constructive role for advertising in society. Read more