What did you watch over Christmas? Sky’s new production of Treasure Island? A catch-up of season two of The Killing? Or… lots of adverts?
Whatever you watched, it’s very likely that you got treated to a high volume of advertisements. The average Briton is exposed to 250 TV commercials every week, and that’s just broadcast ads. Environmental campaigners and behaviour-change analysts rightly focus much of their attention on influencing editorial agendas – getting a cause into the news or ensuring a documentary about an issue is accurate. But to keep on ignoring the commercial advertising that surrounds such editorial agendas (and thanks to product placement, increasingly pervades them) would be a big mistake.
PIRC attended a workshop on the Future of Advertising on 12th January 2012 organised by industry-funded think tank Credos and the Futures Company. We look forward to seeing the finished report in March this year.
Patrick Burgoine offers up this nicely-annotated notepad of his thoughts from reading Think Of Me As Evil?, 11th Nov 2011.
‘Think Of Me As Evil or Do No Evil?’ by Jonathan Akwue at Engine, 17th Nov 2011. (Making a fair point about how we don’t consider Google or other advertising-funded internet businesses much in our report.)
Professor John Barrett from Leeds University has written a great take-down of the Government’s latest claims to have cut Britain’s carbon footprint. Barrett should know: he’s authored many of Defra’s own papers into the subject of outsourced emissions.
Forgive us for blowing our own trumpet a little, but Ed Mayo – founder of Fairtrade, former chair of the National Consumer Council and currently Secretary-General of Cooperatives UK – is one of our heroes…
Guy Shrubsole is Director of Public Interest Research Centre (PIRC), an independent charity whose work is aimed towards building a sustainable society. He helped coordinate PIRC’s Offshore Valuation report (2010) and his research on policies for 10:10 inspired the Lighter Later campaign. He previously worked for the Department of the Environment, Food and Rural Affairs (Defra) and New Zealand’s Ministry of Agriculture.
Advertising is everywhere. It pervades the media, the internet, and our public spaces. But despite its invasiveness, strikingly few question its effects on our consumption, our freedom of choice, or our cultural values.
Guy will discuss evidence that advertising may increase overall consumption, promote values that are socially and environmentally damaging, manipulate individuals on a subconscious level, and has become so pervasive in modern society as to make the choice of opting-out from exposure virtually impossible.
“The truth is that marketing raises enormous ethical questions every day—at least it does if you’re doing it right…”
– Rory Sutherland, former President of the Institute of Practitioners in Advertising (IPA)