When you communicate you usually have a good idea of what you want to say and the change you want to make. But when it comes to crafting a message, how do you know whether it will work?
Testing helps you find out whether your choice of framing (the emphasis you put on particular concepts) is likely to lead to the outcomes you are aiming for.
We believe that every campaigner can improve their communications with testing, and we insist that it’s possible to do this even on a low budget!
