It’s a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
The Common Cause Handbook makes the case that civil society organisations can find common cause in working to engage and strengthen intrinsic values – such as concern for others, social justice, creativity, self-acceptance, and a connection with nature – whilst working to diminish the importance of extrinsic values – for example, social status, material success, image, wealth, and power.
The handbook was inspired by WWF’s groundbreaking report Common Cause: The Case for Working with our Cultural Values and its sister publication, Finding Frames: New Ways to Engage the UK Public in Global Poverty. We’ve worked with WWF, Oxfam and a wide range of civil society organisations to develop, trial and produce our guide. We hope you’ll enjoy the result.
On the accompanying Common Cause website you’ll find:
- a web-version of the handbook itself;
- information on various initiatives connected to values and frames;
- case studies of recent episodes in public policy relevant to values and frames;
- an outline of a complementary workshop we’ve devised to accompany the Handbook;
- a blog providing a running commentary on various values and frames-relevant stories; and
- a series of the most frequently asked questions.