Analyses of language reveal the extraordinary fact that we use around one metaphor for every ten seconds of speech or written work. If that sounds like too much, it’s because you’re so used to thinking metaphorically – to speaking of ideas that are ‘conceived’ or rain that is ‘driving’ or rage that is ‘burning’ or people who are ‘dicks’. Our models are not only haunted by ourselves but by properties of other things.Will Storr, The Science of Storytelling
Metaphors help us make sense of complex or sensitive information. By offering us a structure for how to think, they point us towards what the problem is, and therefore what the solution should be. Often they slip in unseen. We can use them, repeat them and extend them without even realising it.
If you are communicating about the current pandemic and you are trying to build the case for a responsible, caring and proportional response, then your use of metaphor can either help or hinder.
In the past week, on either side of the UK Government announcing a ‘lockdown’, we’ve been paying close attention to the metaphors being used to talk about COVID-19. We read through a selection of the most read articles in the most read online news media outlets—the BBC, Sky News, the Guardian and the Daily Mail—and have come across the imagery of apocalypse, acceleration, burden, tsunami, invasion, fortification and bottlenecks.
There are many metaphors flying around, but two of the most widely used at the moment are war and crime. Below we examine the implication of these prominent metaphors—alongside some other metaphors to watch (some helpful, some not) over the next few weeks.
Read more