Are you a changemaker, a storyteller, or someone who’s looking to shift the way people think, feel, and act? Then we’d love to learn, grow, and build collective narrative power with you.

APPLICATIONS ARE NOW CLOSED.
Thanks to everyone who has applied, we’ll be in touch soon.
If you’re interested in supporting the programme as a mentor, trainer, or content partner, email our Workshops Lead, , with a bit of info about you, how you’d like to be involved and any useful links 🙂

We’re excited to launch the ‘Building Our Narrative Power’ course—supporting people who have lived experience of the issues they are fighting for, to skill-up and shape the narrative for justice and social change, to create waves of action and lasting progress. We’re looking for 16 people who are all passionate about transforming societal narratives across social, climate, and economic justice.

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We are living off expired stories. Stories that expire can no longer dance with you. They are lethargic or stuck, they can’t move things in generative ways any more, but we often feel we cannot let them go. Many of these expired stories give us a sense of security, purpose and direction—precisely because they seem stable and solid.

Vanessa Andreotti

Reeling in the grief of the summer of 2020, I reflected on how the work of narrative change was itself “living off expired stories”; its practices embedded in racism.

Here, I’d like to try shifting gears and evolving where we’re at. What might the work of learning and doing narrative change look like if we moved it beyond coloniality, capitalism, patriarchy and whiteness?

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“Narratives are powerful. They can swing juries and elections. They can fill prisons. But they can also fill the streets.”

The Narrative Initiative

As we shared in our first blog of the series, we believe that our societies are built on narratives. These narratives—of our past, present and future—provide the scaffolding for our political systems, for our social structures, and for our own thinking. They shape how we understand and value our relationships, how we classify ‘us’ and ‘them’, how we treat others, our expectations for ourselves, our communities, our leaders.

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Join us at 12pm Thursday 24th November to discuss how to diversify, democratise and decolonise narrative and communications work in the UK: sign-up here. Read more

Segmentation research needs to serve our strategy, not be the strategy. And we should only do it if it’s the best way to understand our audience, if we keep our communications rooted in our values, and if we can actually target the segments we find. 

On the face of it, audience segmentation is a no brainer for campaigners.

Sorting people into groups makes sense because there are real and important differences between us—like our beliefs about what causes poverty, or whether the UK should have left the EU. We know that some of these differences are significant in how people respond to communications. And campaigners need to communicate in ways that are relatable and compelling for different audiences.

If the golden rule of communication is to understand who you are communicating with, then segmentation surely helps you do that? 

It definitely can. But without the right tools and strategy to hand, it can be used in a crude and damaging way.

For Black History Month, here are our top ten Black inspirations for framing & narrative for the future.

In no particular order, because #hierarchyispatriarchy… Read more